French cullchur

Frances Morey frances_morey@excite.com
Thu, 24 Jan 2002 15:19:01 -0500 (EST)


Ya know, Roger,
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The patriots who drive around with US flags plastered all over their cars sure seem to be more aggressive behind the wheel than other drivers, and not inclined to baaa. 
<br />
Being 4th Generation French, I do feel a bit more masterful about my race than before I read your posting.  And thanks for the new word, new to me anyway, "la malbouffe." When are we going to be able to see the "Asterix" movie here in USA, or the cartoon strip? Maybe Dian knows.
<br />
Frances
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<br />
--- On Jan 24, 2002, Roger Baker &lt;rcbaker@eden.infohwy.com&gt; wrote:
<br />
&gt Since the French are pretty suffisticated, it takes a special kind of 
<br />
&gt con artist to
<br />
&gt get them to drop their guard and beg you  to let them to let you pick
<br />
&gt their
<br />
&gt pockets.
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&gt 
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&gt Just as Texans like to pretend that they can still remember the Alamo 
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&gt for a rush of
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&gt cheap tribalism, so do the French like to pretend to be a hereditary 
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&gt master race
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&gt still capable of fending off the Roman legions after millenia of 
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&gt backsliding.
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&gt 
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&gt First find a patriot, and automatically you have also found a sheep 
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&gt anxious to be fleeced
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&gt according to similar and universally  applicable principles.  -- Roger
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&gt 
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&gt 
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&gt                        **********************************
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&gt 
<br />
&gt http://www.commondreams.org/headlines02/0124-03.htm
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&gt 
<br />
&gt 
<br />
&gt Asterix Promoting McBurgers in France
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&gt 
<br />
&gt To the chagrin of some, Gallic cartoon hero supplants the clown Ronald 
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&gt McDonald in the 'glocalization' of fast food marketing
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&gt 
<br />
&gt by Murray Campbell
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&gt 
<br />
&gt   Asterix, the Gallic cartoon hero who liked nothing better than beating 
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&gt up the Roman legionnaires who occupied his country more than 2,000 years 
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&gt ago, has met his match.
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&gt 
<br />
&gt The McDonald's hamburger chain that occupies villages throughout 
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&gt modern-day France has commandeered the diminutive warrior to promote its 
<br />
&gt food as part of a marketing campaign launched yesterday that pushes 
<br />
&gt aside the venerable clown, Ronald McDonald.
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&gt 
<br />
&gt The move to link a French icon with television commercials, posters and 
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&gt a new series of &quot;ancient Gallic&quot; burgers has generated a good
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&gt deal of 
<br />
&gt controversy in France, where hostility to American-style fast food is 
<br />
&gt widespread.
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&gt 
<br />
&gt &quot;The bad food giant has taken over the indomitable Gaul,&quot; noted
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&gt 
<br />
&gt Télérama, a French cultural magazine.
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&gt 
<br />
&gt But others are noting that the U.S. restaurant giant's move to use 
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&gt Asterix and his oafish sidekick, Obelix, in a marketing campaign 
<br />
&gt represents a victory for French exceptionalism and might even help 
<br />
&gt McDonald's in turning the tide against traditionalists campaigning 
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&gt against the invasion of la malbouffe (junk food)...
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&gt 
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&gt 
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&gt 
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