[MyAppleMenu] Jun 7, 2007

[applesurf at myapplemenu.com]

MyAppleMenu
====================================

**** The Power Of Scarcity <http://www.micropersuasion.com/2007/06/the_power_of_sc.html>
by Steve Rubel, Micro Persuation
The power of scarcity applies to companies, products, people, social networks and more. The formula is simple.

**** First Photos From Apple's WWDC EMphasiz Leopard Focus <http://www.appleinsider.com/articles/07/06/07/first_photos_from_apples_wwdc_emphasize_leopard_focus.html>
by AppleInsider
So far, there are no surprises - the focus appears to be strictly Leopard.

**** Apple Removes '2-Year Plan' Disclaimer From iPhone Ads <http://ilounge.com/index.php/news/comments/apple-removes-2-year-contract-disclaimer-from-iphone-ads/>
by Charles Starrett, iLounge

**** How Big Will The iPhone Be? <http://www.businessweek.com/technology/content/jun2007/tc20070606_154290.htm?campaign_id=rss_tech>
by Peter Burrows, BusinessWeek
The new must-have smartphone may be a $10 billion business &mdash; and could send Apple shares even higher.

**** Here's A 'Fight' We Viewers Win <http://www.suntimes.com/technology/ihnatko/417697,CST-FIN-Andy07.article>
by Andy Ihnatko, Chicago Sun-Times
This might not make for great TV, but it's truly how the technology business works.

**** Are Steve Jobs And Bill Gates Friends Once Again? <http://technology.guardian.co.uk/weekly/story/0,,2096637,00.html?gusrc=rss&feed=20>
by Charles Arthur, The Guardian
WHat do you mean, "again"? They've never been enemies; in fact, they've been friends for decades. There has never been any real animosity between them.

**** MacBook Pro Backlight Comparison: LED Vs CCFL <http://www.engadget.com/2007/06/06/macbook-pro-backlight-comparison-led-vs-ccfl/>
by Ryan Block, Engadget

**** Why I'll Gladly Pay $600 For An iPhone <http://www.jonholato.com/2007/06/07/why-ill-gladly-pay-600-for-an-iphone/>
by Jon Holato
The iPhone has many features which places it ahead of the pack of Windows Mobile Smartphones and RIM Blackberry devices and make the $600 price tag a steal of a deal.

**** You're Using iTunes, But Are You Missing Some Of The Fun? <http://online.wsj.com/article/SB118117778734227227.html?mod=googlenews_wsj>
by Walter S. Mossberg, Wall Street Journal
Many people don't realize that every time they install iTunes on a Windows PC, they also are installing Apple networking software called Bonjour.

**** 2007 MacTech 25 Most Influential People Announced <http://www.macminute.com/2007/06/06/mactech-25/>
by MacMinute

**** iPod's Been Mostly Virus-Free, But Hackers Might Be Lurking <http://www.investors.com/editorial/IBDArticles.asp?artsec=17&artnum=2&issue=20070606>
by Paul Korzeniowski, Investor's Business Daily
The iPod presents a taxing challenge for hackers, which some say could motivate such folks.

**** Apple, AT&amp;T Stores Prepare For iPhone Frenzy <http://news.com.com/2100-1039_3-6189186.html>
by Marguerite Reardon, CNET News.com
With a little over two weeks until the iPhone hits store shelves, Apple and AT&amp;T retail sales representatives say they are preparing for a quick sellout and huge crowds on the June 29 launch date.

**** Apple And The Value Of Design <http://www.macworld.com/weblogs/editors/2007/06/designlecture/index.php>
by Philip Michaels, Macworld

**** Jonathon Ive And Apple Win Again <http://www.businessweek.com/innovate/content/jun2007/id20070607_116354.htm?campaign_id=rss_innovate>
by Jessie Scanlon and Helen Walters, BusinessWeek
It's no surprise Cooper-Hewitt honored the doyen of computer design, but some 2007 National Design Awards did go to lesser-known talents.

**** Another New iPhone Ad Touts Browser Features <http://gizmodo.com/gadgets/adwatch/another-new-iphone-ad-touts-browser-features-266581.php>
by Gizmodo

**** Japan Finally Gets Warner Music On iTunes <http://www.macuser.com/itunes-store/japan_finally_gets_warner_musi.php?lsrc=murss>
by Thomas Gagnon-van Leeuwen, MacUser

**** Macworld Lab Tests: Eight-Core Mac Pro <http://www.macworld.com/2007/06/firstlooks/ochotests/index.php?lsrc=mwrss>
by James Galbraith, Macworld
Eight-core desktop thrives with multi-core apps, not general tasks.

**** Apple To Adopt ZFS As Default File System For Leopard <http://www.appleinsider.com/articles/07/06/06/apple_to_adopt_zfs_as_default_file_system_for_leopard.html>
by AppleInsider
It may have been a premeditated outburst or a sudden slip-of-the-lip, but either way Sun Microsystems chief executive Jonathan Schwartz is claiming that Apple next week will announce a plan to replace the default Mac OS X file system with the Sun-developed ZFS.

**** The Frontier <http://arstechnica.com/staff/fatbits.ars/2007/06/04/the-frontier>
by John Siracusa, Ars Technica
A stylus is like a mouse, right? The iPhone says no to all that, and in the process leaves behind everything famliar to application developers.

**** Monitor Magic Manages Multple Cameras <http://www.macworld.com/news/2007/06/06/monitormagic/index.php?lsrc=mwrss>
by Peter Cohen, Macworld
Big Mug Software has announced the release of Monitor Magic for Mac OS X, a utility designed for video professionals who need to monitor multiple DV, DVCPro, DVCProHD and HDV cameras.

The Tomorrow Weblog
====================================

**** Suddenly, The Paranoids Dont Seem So Paranoid Anymore <http://www.wired.com/culture/lifestyle/commentary/theluddite/2007/06/luddite_0607>
by Tony Long, Wired
Have you noticed? We've become a people that no longer respects, or apparently desires, privacy. Our own or anybody else's.

**** A New Display Lengthens Gadget Life <http://technologyreview.com/Infotech/18828/>
by Kate Greene, MIT Technology Review
Novel pixel arrangement and a dynamic backlight could save power.

**** Why DRM Won't Ever Work <http://news.zdnet.com/2100-9588_22-6189011.html>
by Jeremy Allison, ZDNet
Believing in a DRM business model is like joining Star Fleet security, putting on your red shirt, and volunteering to beam down to the new unexplored plant with Kirk, Spock and McCoy. Someone will be coming back from that mission; it's just not likely to be the security guard. Always a true engineer, Scotty had the good sense to stay safely on board the ship.

MyAppleMenu Reader
====================================

**** My Book Deal Ruined My Life <http://www.observer.com/2007/my-book-deal-ruined-my-life>
by Gillian Reagan, New York Observer
Taxes, weight gain, depression, loneliness &mdash; book advances are like lottery payoffs.

**** For Dinner Out, The Best Sushi Begins With The Experience <http://www.washingtonpost.com/wp-dyn/content/article/2007/06/05/AR2007060500434.html?nav=most_emailed>
by Leigh Lambert, Washington Post
In his new book, Trevor Corson shares the secrets of the best sushi and dispels popular sushi myths.

**** Lost Cat, Lost Heart <http://www.washingtonpost.com/wp-dyn/content/article/2007/06/05/AR2007060502437.html?nav=most_emailed>
by Steve Hendrix, Washington Post
This is not a tale of a crazy cat lady. ("I may be a crazy cat lady one day, but I'm not one yet," she said.) It's the story of a successful career woman with many interests who, admittedly, takes her responsibility as a pet owner further than most.
A lot further.

**** The Expanding Meatball Universe, From Mama's Table To Esca <http://www.nytimes.com/2007/06/06/dining/06lees.html?ex=1338782400&en=3170c7e8bc991e2b&ei=5088&partner=rssnyt&emc=rss>
by Matt Lee and Ted Lee, New York Times
If you've ever suspected that meatballs were a dead end for a restaurant's leftovers, you no longer have reason to fear.

SingaporeSurf
====================================

**** CPF Minimum Sum Up To $99,600 From July <http://www.straitstimes.com/Latest%2BNews/Singapore/STIStory_126809.html>
by Straits Times
This increase is in line with the announcements made in August 2003 that the CPF minimum sum will be raised gradually to reach $120,000 in 2013, adjusted for inflation.

**** A*Star Reduces Financial Penalty For Bond-Breakers <http://www.channelnewsasia.com/stories/singaporelocalnews/view/280751/1/.html>
by Lee U-Wen, Today

**** Shame On Us <http://aidilomar.com/2007/06/06/political-illiterate/>
by Phew!
Are you a political illiterate?

**** The Auditor's Report II <http://nedstark.wordpress.com/2007/06/06/the-auditors-report-ii/>
by Winter Is Coming

**** Night Safari's 'Opening Hours' Are Not Actual Time It Opens <http://www.todayonline.com/articles/192873.asp>
by Christine Tey, Today

**** Why No Reaction To Nuclear Activity? <http://www.todayonline.com/articles/192904.asp>
by David Fullbrook, Today
Asean's silence on Myanmar bodes ill for the region's economic community plans.

**** Singapore's Future Is Ours To Make <http://www.straitstimes.com/ST%2BForum/Story/STIStory_126723.html>
by Cham Hui Fong, National Trades Union Congress, Straits Times
If we continue to sustain our efforts and work hard together in tripartite partnership, we can create a brighter future for all workers in Singapore.

**** NUS Explains University Admission Score <http://www.straitstimes.com/ST%2BForum/Story/STIStory_126725.html>
by Tan Thiam Soon, National University Of Singapore, Straits Times