[MyAppleMenu] May 20, 2001

[applesurf at myapplemenu.com]

MyAppleMenu Newsletter

== AppleSurf (Top Stories) ===============

Apple's Slice Of The Retail World: Hip To The Core (Washington Post)
<http://washingtonpost.com/wp-dyn/articles/A47680-2001May18.html>
As the Smithsonian award recognized, Apple has used design as a business strategy. The campaign has been so successful that the store requires no sign. An Apple logo suffices the world over.

Apple Store Opening Draws Rave Reviews (CNET News.com)
<http://news.cnet.com/news/0-1006-200-5979793.html?tag=lh>
More than 500 zealous Mac fans lined up as early as 4 a.m. EDT for the chance to be the store's first customer and to support Apple Computer's retail experiment. The crowd--which earlier broke into chants of "Apple! Apple! Apple!"--roared when the stored open at 10 a.m. EDT.

== AppleSurf (News) ===============

Apple Store Grand Opening (Apple)
<http://www.apple.com/retail/grandopening/>

Apple's Slice Of The Retail World: Hip To The Core (Washington Post)
<http://washingtonpost.com/wp-dyn/articles/A47680-2001May18.html>
As the Smithsonian award recognized, Apple has used design as a business strategy. The campaign has been so successful that the store requires no sign. An Apple logo suffices the world over.

Apple Unveils Its Offline Strategy (BBC)
<http://news.bbc.co.uk/hi/english/business/newsid_1339000/1339150.stm>
Fans of Apple computers are planning a pilgrimage as the maker of iMacs open the first two of 25 stores in the US.

Big Crowds Cheer Apple Store Debut In California (MacCentral)
<http://maccentral.macworld.com/news/0105/19.glendale.shtml>
As far as these users are concerned, Apple's plan to expand its market share through the stores is all well and good, but they're just happy to finally have a retail chain they can call their own.

Apple Store Opens To Large Crowd In VA (MacCentral)
<http://maccentral.macworld.com/news/0105/19.store.shtml>
The opening of Apple's first retail store didn't go unnoticed as anxious shoppers packed the hallways to witness the event.

Apple Store Opening Draws Rave Reviews (CNET News.com)
<http://news.cnet.com/news/0-1006-200-5979793.html?tag=lh>
More than 500 zealous Mac fans lined up as early as 4 a.m. EDT for the chance to be the store's first customer and to support Apple Computer's retail experiment. The crowd--which earlier broke into chants of "Apple! Apple! Apple!"--roared when the stored open at 10 a.m. EDT.