.BMA Special event

[Pittsburgh Business Community Calendar]

"Integrated Communications in the Customer Century" 
by Anders Gronstedt, CEO of the Gronstedt Group, a marketing training firm 
with offices in Superior, Colorado and Stockholm, Sweden.
 
(See "Program Notes" below.)
 
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You Are Invited To Join Us At:
 
Marriott City Center at Chatham Center, Downtown 
Thursday, March 15, 2001 
11: 45 AM -- 1:15 PM 
Cost:  $25 for BMA members and $35 for nonmembers.  

Luncheon Included.  Please pay with cash or check.  There is a 24-hour 
cancellation notice required, or you are responsible for the event fee.  
Parking is available at the Chatham Center garage, USX Tower, The Ramada, 
and the new Mellon garage. 

RSVP to Toni Novak, Burson-Marsteller, at (412)394-6678 or 
antonette_novak@pit.bm.com

------------------------------------------------------------

Program Notes: 

"Integrated Communications in the Customer Century"

On the brink of a new century, customers are at the helm. The only source 
of truly sustainable competitive advantage in the "Customer Century" lies 
in brand relationships, which are built with integrated communications. 
Join Dr. Anders Gronstedt for a unique backstage look at how leading 
European and U.S. companies have prepared for this new business reality by 
orchestrating the entire customer experience, from virtual to live brand 
contact points. In the process, they are redefining marketing with a lower 
case "m," to MARKETING with a capital "M" - from a separate department to a 
state of mind of everyone in the organization. Learn the inspiring stories 
of how: 

* FedEx integrates vertical and horizontal communication between senior 
management and front-line workers around the globe who are delivering the 
brand to customers every day.

* Saturn and Ericsson integrates external communication at every brand 
contact point. 

* Leading companies are using "e-learning," Intranet-based presentations, 
role-play, and simulations to develop shared attitudes and behavior about 
the customer and the brand among all employees. 


Anders Gronstedt, Ph.D., is CEO of the Gronstedt Group, a marketing 
training firm with offices in Superior, Colorado and Stockholm, Sweden. His 
firm develops both executive seminars and web-based training for sales, 
service and other front line workers to better integrate communications. A 
former member of the graduate Integrated Marketing Communications faculty 
at the University of Colorado, Dr. Gronstedt is a world-renowned management 
consultant, speaker and author. His book THE CUSTOMER CENTURY was selected 
by Soundview Executive Summaries as one the top 30 business books among the 
1,200 that were published this year. Marketing and Sales Management 
selected it as the "must read" for February, and AdWeek recently excerpted 
the entire first chapter of the book. 

Special Note:  Autographed copies of Dr. Grondstedt's book, THE CUSTOMER 
CENTURY, will be given to two lucky meeting attendees!


Strategic Leadership Forum - Pittsburgh
Visit our web site http://www.SLF-Pgh.Org

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